Many people think they need to be experts before they can start a business or project.
They have great ideas that they want to bring to life, but there’s always that inner voice holding them back.
“You don’t have enough experience.”
“You know nothing about this topic.”
“Why would anyone listen to you?”
The negative voices whisper and yell on top of each other. So the person attempts to bridge their gaps in knowledge by spending hours reading articles, researching forums, and listening to all the experts. But then they become so overwhelmed with everything that they never start anything. Sound familiar?
Case in point: I met someone just a few weeks ago who was struggling with all of this.
We met at the Entrepreneurs For Social Change Meetup, a monthly event that Cambio Market organizes. The group’s purpose is to bring together current and aspiring entrepreneurs who are passionate about business to drive social change.
The man I met was a former accountant at PwC. He quit his job, travelled to Tanzania, and ended up working with several micro entrepreneurs there. For the last few months, he’d been tossing around the idea of starting a business selling raw Tanzanian honey sourced from small farmers.
“But I don’t know anything about honey or importing,” he lamented. “It would be a huge challenge to learn how to import all that honey, plus the food and drug requirements behind it.”
It wasn’t the first time I met someone who felt that way. It’s a common issue many people have. They feel stuck. They’re passionate about an idea but they’re afraid of not knowing enough or having adequate experience.
So what is one to do? Enter Jazzmine Lawton-Raine, our guest speaker that night.
Jazzmine started her own non-profit, and has worked for various NGO’s and ethical businesses. She’s been all around the world, blogging about sustainable travel. Now, she’s Executive Director for Studio 89, a fair trade and non-profit café that raises funds for youth programming in Mississauga. All this, and she’s not even 25 years old.
When Jazzmine started her non-profit The Raine Network (originally Raine For Water), she was only sixteen. She started the organization out of a desire to address water issues because it was really important to her.
She admitted to our meetup group, while sitting at the front, her eyes ablaze with excitement, that she had no idea what she was doing. She didn’t know anything about water issues and was in no way qualified to be doing this.
“How did you overcome that lack of knowledge and just move forward?” Someone in the audience asked.
“I was a leech,” Jazzmine said. “I found people in the industry who were doing interesting things, and I leeched onto them. I met with everyone who would meet with me, asked lots of questions, and was endlessly curious.”
Then she added, “And Google became my best friend.”
You don’t need to know everything right off the bat. When it comes to entrepreneurship, experimenting and courage are more important than business plans and analyses.
So, ride the waves and keep your head above water – there’s nothing wrong with not knowing as long as you’re willing to learn.
Second, don’t underestimate the power of asking for help. Like Jazzmine, find others who are doing things that really excite you and “leech” onto them. Ask questions, ask for feedback, and don’t be afraid to seek out (and offer) support from and to other entrepreneurs.
Entrepreneurship isn’t easy, and it’s all the more daunting when you’re entering a domain that requires a brand new set of knowledge, skills, and experience.
But if you’re passionate and really believe in your idea, then you have everything you need to get started.
Passionate about starting your own ethical business or a passion project? Click here to learn more about our Entrepreneurs For Social Change events in Toronto and meet likeminded people. You can also sign up to attend the next one.
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